Innovation

By investing a lot of time, knowledge and expertise on the manufacture and production of high quality LCD TVs, Cello Electronics is frequently at the forefront of new, ground-breaking concepts. This means that Cello often brings revolutionary technologies to the market place quickly, efficiently and earlier than many of its competitors, such as the introduction of the UK’s first PVR TV that uses SD cards in place of an in-built hard drive and also the UK’s first TV with integrated DVD player.

Cello strives to ensure that its customers receive high-quality, technically sophisticated products, which prove Cello is a key player within the electronics industry.

Over the last few years, Cello has introduced a number of ‘market firsts’:

2009

• Cello Electronics became the first company in the UK to include an iPod Docking Stations option on 22" and 32" models.
• Cello became the first UK Company to introduce Personal Video Recorder option on its 22", 26" and 32" models.

2008

• Cello Electronics became the first UK company to sell LCD TVs that included DVD Players on its 22", 26" and 32" models.
• Cello became first UK company to introduce an iPod Docking Station option on its 15" and 19" models.

2007

• Cello Electronics became the first UK company to sell LCD TVs that included DVD Players on its 15" and 19" models.