FAQ’s

Cello Electronics was founded in 2001. Since then, it has been a market leader in developing and implementing new technologies, in order to produce the highest quality LCD TV’s available. The experts at Cello Electronics have a vast amount of knowledge and experience that is concentrated on continuing to produce the best quality products for its customers.

Along with its associate company, Contrast Technology Ltd, Cello Electronics strives to offer the best after-sales service in the industry. Its customers are extremely important and because of this, Cello Electronics want to ensure that its customers remain happy with their Cello LCD TV long after their initial purchase. This is why it offers a comprehensive technical support facility to all its customers, which guarantees, in the unlikely event of a problem with their Cello LCD TV, that they will benefit from a professional repair service.

Since 2005, Cello Electronics has focused exclusively on selling LCD TVs. This is so that it can ensure the LCD TVs that it sells are the best you can buy and by focusing all its efforts on continually developing and growing the levels of technology used within the LCD TVs it manufactures, Cello products are of a higher standard and quality than those produced by its rivals.

Not all special features are integrated into each Cello LCD TV. Different TVs within the range have different specifications and individual features, such as the iPod docking station, which are specific to particular models.

• An outdoor aerial (May need to check the digital service in your region.)
• A cable television network.

Cello Electronics recommend the use of an outdoor Aerial suitable for receiving digital television transmissions. The use of an indoor or portable aerial is most likely to result in loss of full digital service as the quality of the digital signal may be impaired. It is advisable to consult a professional aerial installer if in doubt.

Important 1: If your TV is attached to external devices such as set-top box, you may be able to eliminate the bars by changing the output resolution of the external device.

Important 2: In many cases, the cable or over-the-air TV Company is broadcasting the program or movie you are watching in the format that includes the bars. If this is the case, you cannot eliminate them.

Important 3: If the video or DVD you are watching is being broadcast in standard 4:3 format, changing the picture size may distort the image or cut off part of the image. If this is the case you may want to leave the picture size at 4:3.

This is a much debated topic and a fun one. When choosing between plasma and LCD TVs, you're actually selecting between two competing technologies, both of which achieve similar features (i.e. bright crystal-clear images, super colour-filled pictures) and come in similar packages (i.e. 3.5 inch depth flat screen casing). To complicate the decision-making process further, price and size are two previous considerations that are rapidly becoming non-issues as LCD TVs are now being made in larger sizes and at competing prices with plasma.

1. Standby button which simply turns the TV in & out of standby.
2. Green power saving button which turns the TV power off completely. On the TV there is a special switch that brings the TV back in to standby after it has been turned off using the Green power saving button.

PROS
Direct-view models are only a few inches deep.
Desktop space-saver
Good picture quality
Environmentally friendly
15" flat panel gives you the same viewable screen as a 17" CRT monitor

CONS
Of all the fixed-pixel technologies, LCD has the biggest problem producing true blacks. Some light always passes through when the liquid crystals untwist, so the best black on most LCD panels is a very dark gray.
Because of the way light passes through an LCD cell, direct-view LCDs usually have a narrower viewing angle than plasma TVs.
Low-resolution LCDs exhibit distinct pixilation and screen-door effects when blown up to big screen sizes. For front projection, using a model with XGA (1,024 x 768) or higher resolution will reduce screen-door effects.

• Sky Digital
• Sky Plus
• Sky HD Plus

Yes. Once you have purchased your Cello Electronics LCD TV, you are able to benefit from its professional and specialised after-sales service. In the unlikely event that you experience a problem with your Cello LCD TV, you can contact the expert after-sales team, who will be able to identify the appropriate solution to your problem.

Once you have purchased your Cello LCD TV, you should have no problem in fully enjoying your brand new entertainment system. However, if you do come across a problem, you can call 0871 2887345 and speak to a member of the expert after-sales team, who will be happy to identify a solution to your problem.

Cello Electronics invest heavily in Contrast Technology Ltd in order to make sure that the after-sales service that it offers to its customers is the best in the industry. Contrast Technology Ltd works exclusively on this facility, performing all the after sales functions and ensuring that any problems customers encounter are dealt with promptly and effectively.

As well as owning brands that are sold exclusively in Morrisons and NEXT, Cello Electronics has also developed own brand products for Marks & Spencer, Littlewoods and Grattan that are sold exclusively within these stores.

A number of well known and popular retailers stock Cello Electronics LCD TVs, making them widely available and easily accessible. These retailers include;

• JD Williams
• Express Gifts
• Netto
• Bennetts
• Sainsburys
• Booker Cash & Carry
• Viking/Office Depot
• John Lewis
• QVC

Cello is associated with other retailers such as Morrisons supermarkets and NEXT, so that together, it can create brands that are exclusive to these particular retailers. By doing this, the consumer knows they are getting the genuine article when purchase an LCD TV from one of Cello’s associates and it allows Cello to vary its designs slightly, so that there is an LCD TV that everyone will love!